Are you still a musician or would you put yourself somewhere else?
Back then musicians worked with and against other musicians only, nowadays these genres are mixed up. I consider myself a 360-degrees-artist. It’s all a part of the game, a part of the brand Rita Ora.
What does the brand stand for?
Self-assurance and indipendence. Success, even as a child of migrant’s. For all of us it’s much harder to stand up for ourselves, because we always get judged wherever we go. I want girls to see me and think: Hey, if she can be that crazy then I can do too.
Magnate Men, who decide of the faith of a female artist are common, right?
Oh yes. Most Labelbosses are men still. When I was younger I wanted to do everything right, I never wanted to disappoint anybody. Suddenly everything for complicated and I didn’t even understand what happened. But I learned a lot and I learned it quick.
I only noticed how much I influence people when others tried to take this from me. I thought to myself: okay, you can control my music but you can’t control the rest of me. So I started working on fashion and television series. Many people weren’t able to understand my decision but I started to trust myself again.
Artists, females especially, are often used to “destroy” the other one…
Well, it’s fun to watch. But time has changed. As a woman I have never had that much empowerment of other women as I do right now. And I do try to give this back. When I meet an artist I like I go up to them and say: Hey, cool things you’re doing. Congrats on your success.
Rita’s manager says she has never seen anybody who works like Rita.
Where do you take your power from?
It’s mostly about where I come from. My parents are from Kosovo. My mother is a dreamer, but she’s also a fighter. When she made her way to England she had to do the test for a psychotrist again, at the same time she learned to speak English, fought breastcancer and took care of my sister and me. She’s my idol.
Rita Ora won’t take a break. In May she starts her new tour and in Autumn her second studio album is set to be released – this time for real.
Source: Glamour Magazine Germany / Translated by Sarah (owner of Rita Ora Central)
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